As a small business owner, you may feel as if you have to do it all. As the founder and principal for Human Capital Strategies, I get it. I’m responsible for many areas of my human resources and payroll business—just like you are.

The same may be true of your key employees. Don’t negatively impact their performance by weighing them down with tasks that are outside of their expertise.

When you examine a typical day, could you make better use of your time? Wouldn’t you agree that focusing on building your business is much more important than handling tasks that can be completed by employees or contractors?

Fortunately, I have great employees that I can rely on to do their jobs and make great decisions. I also have several contractors that I can call on when I need them.

In my world, I constantly educate about reducing time, stress and liability through the use of payroll and human resource outsourcing or employee leasing. Outsourcing presents tremendous advantages to small business owners. You don’t have to provide benefits and you only have to utilize our services when they’re needed. This saves you money!

Occupations that Offer the Best Outsourcing Value

Are some tasks more easily outsourced than others? Absolutely. A receptionist might be necessary for a business with lots of visitors and on-site meetings. But, some technology positions are not as essential.

Here are my top five jobs to outsource: IT, Copywriting, Internet Marketing, Recruiting and Sales Training.

IT
Once an intranet or Web site is completed, there aren’t many tasks that need be done daily. Unless your business requires cutting edge technology, an IT expert is only needed sporadically. One of my favorite IT companies is Catalyst Computer Technologies at
http://www.catalystcomputertechnologies.com.

Copywriter
A great writer is essential, but you probably don’t need writing services every day. Build an on-going relationship with a copywriter who can write your marketing and sales materials, on-line Web content and e-mail and print correspondence and hire them when they’re needed. Winning Words Copywriting is a great resource at 480-201-2926.

Internet Marketing Consultant
An internet marketing specialist can boost your Web site visibility and help you gain more online market share. The benefits are clear, but the steps to keep you at the top of search engines don’t have to be taken daily. Set up a monthly, bi-monthly or quarterly agreement with your online marketing specialist. Local Marketing Mastery has outstanding online marketing expertise. Check them out at: LocalRev.com.

Recruiter
A recruiter is essential for a large company that needs lots of employees with specialized degrees or certifications. But, small businesses may only need the services of a recruiter when they expand or need to replace an employee. Peak Solutions recruiters have helped me out tremendously. Their Web address is: http://www.peaksolutionsaz.com.

Sales Training
Keeping your top sales people sharp and on top of their game is a good investment—you want them to be great at bringing in new business. A full time sales trainer isn’t necessary for most small- and medium-sized businesses; just bring one in when your staff’s sales skills need a tune-up. My sales trainer is Dave Cooke, the Sales Cooke. His web address is: http://www.salescooke.com.

Now that I’ve shared my top five jobs to outsource, please tell us which jobs you like to outsource, and why.

Keep an eye out for future “Smart Small Business” posts. I have a passion for small business owners—I’m one myself—and I’d like to help you be more profitable and operate more efficiently. You can make the information even more valuable by sharing your ideas.

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