At the January HCS C.A.R.E.S. event, Scott Sandberg and Deborah Brackin discussed the five lies that hold your business back, as well as tactics for counteracting those pitfalls. Most of them were common sense, but it seems that sense is the first thing to leave us when other factors—such as the economy, lack of motivation, and unsupportive family and friends—enter into the picture.
Myth #1: I just need to know how to do this.
Sometimes we focus too much on the “how” and not enough on the “why.” That how component can really trip us up and end up being a big timewaster. Think about all the times you’ve had a tremendous idea and didn’t move forward with it because you didn’t know how. Instead, look at the why of what you’re doing. Is it your family, a childhood ambition, notoriety? In the end…
You have to want it a lot.
Myth #2: We just need to get our name out there.
Whether through PR, social media, or networking events, getting your name out there can help, but what if no one knows what you do? Name recognition is good, but people knowing how you can help them is better. While you’re out there getting the word out, be sure you…
Sell something.
Myth #3: You have to be tight-fisted.
Do you live in a world of abundance or scarcity? If you’re always scared to move forward with things, you’re never going to take any risks—and it’s those risks that help us move beyond our comfort zone and make a change in our lives. So, instead of keeping it all close to the vest and not spending money on clients, add value and…
Do more for them.
Myth #4: Spend time IN the business.
No doubt your to-do list is longer than you can hope to get accomplished today, and that lunch date isn’t as important, is it? Or if you network a lot, you may think that you’ve met just about everyone…why go out more? But if you’re not building your business, who is? The key is to always be cultivating new relationships and…
Schmooze some more.
Myth #5: It’s a slow economy.
Sure, it’s not the best time economically, but how many businesses do you know that have started in the last five years—and prospered! It’s not so much about what the external world thinks as it is about what you know you can accomplish. Your mom was right: If you set your mind to it, you can accomplish anything.
Thoughts matter.
We look forward to seeing you at the next C.A.R.E.S. event, where you’ll be inspired and energized to make a difference in your business.




Unless you’ve not been to the store, watched TV, been online, or listened to the radio, you know that the Super Bowl is this coming Sunday. Okay, sure, but what does that have to do with employee engagement, you may ask. Well, in two ways, actually:
We all know what’s not PC at work: talking about politics, religion, or sex; wearing clothes that show a little too much skin; maybe even inner-office dating. But what about that coworker who skipped a bath for a few days, swam in some perfume or cologne on the way to work, or smoked a pack of cigarettes in a closed car? For some, smells can be just as offensive as any word or action.
There are many of ways to review the level of employee engagement among your team members, and it’s good to take a look at the various methods—especially with the latest statistics suggesting that 71% of American workers are not engaged in their current positions. That’s a staggering number! One simple question may get you on the right track to determine if your employees fall within that 71% or the coveted 29%: “Would you recommend that your friends work at our company?”
According to a recent Gallup poll, only 28% of employees are engaged. That means that 72% are either neutral or negatively engaged. While you’re beating yourself up trying to devise methods of improving employee engagement in your office, consider that no matter what you do, it may not matter. Instead, you may need to look at who comprises your team.








