Recently, HCS C.A.R.E.S. welcomed renowned speaker and coach Michael Bernoff to speak to an engaged group of business professionals. An expert in neuro-linguistic programming (NLP), Michael promised to share the words we should be using to get more people to say “yes,” whether that’s to buy our products and services, join us for a dinner date, or even clean their room!
And you thought this blog was going to be about love.
While love may be a word people enjoy hearing—and respond to positively—it was not one of the words Michael suggested using with clients. Of course, you can certainly use it liberally with partners and children!
The words you’ll want to add to your vocabulary when conducting business presentations and closing sales include naturally, easily, and unlimited. For instance:
- Naturally, you’ll want to know how much time you’ll need to invest to make this worthwhile.
- With this simple four-step process, you’ll easily see how you can create positive outcomes.
- In fact, you’ll be unleashing your unlimited potential by moving forward with this plan.
If you’re not familiar with NLP, it is all about reaching the listener’s subconscious and guiding him/her to create the outcome you and he/she are seeking. This technique works wonderfully with just about everyone, but the key is to be VERY in tune with your audience. As Michael explained, if you’re positioned in a way that is uncomfortable for your listener, it won’t matter what words you’re using; he’ll already be turned off.
So the first step in NLP is to listen and watch the person with whom you’re having a conversation. Read his/her body language and verbal cues. If you do, you’ll find that your intended client will likely tell you exactly how he/she wants to be approached and even how to sell him/her. Then your “magic words” will just be icing on the cake.
Plan to attend our next HCS C.A.R.E.S. event by registering here.





At the January HCS C.A.R.E.S. event, Scott Sandberg and Deborah Brackin discussed the five lies that hold your business back, as well as tactics for counteracting those pitfalls. Most of them were common sense, but it seems that sense is the first thing to leave us when other factors—such as the economy, lack of motivation, and unsupportive family and friends—enter into the picture.
Unless you’ve not been to the store, watched TV, been online, or listened to the radio, you know that the Super Bowl is this coming Sunday. Okay, sure, but what does that have to do with employee engagement, you may ask. Well, in two ways, actually:
We all know what’s not PC at work: talking about politics, religion, or sex; wearing clothes that show a little too much skin; maybe even inner-office dating. But what about that coworker who skipped a bath for a few days, swam in some perfume or cologne on the way to work, or smoked a pack of cigarettes in a closed car? For some, smells can be just as offensive as any word or action.








